Our client Footsteps of a Champion came to us looking for a website design agency that was able to assist with completing his previous site which was hosted on Shopify. He had several goals regarding SEO, Ad management, and achieving the ability to sell both physical and digital products through his eCommerce website. In addition, our client was looking to find a platform that had a bit more personal customer support and was far more user-friendly.
While meeting with our client during our consultation session we identified the client's source of apparel production and distribution, targeted the production cost associated with the specific tool they were using to print and ship their apparel designs, and allocated a solution to cut production costs in half by 50%. Our agency presented a profitable solution that our client was not anticipating, within 30 minutes of meeting with our team.
The benefit of working with an end-to-end digital marketing agency goes beyond marketing services when working with The Branding District. Our agency is proud to offer apparel production solutions for t-shirts, hoodies, and similar clothing options. We work directly with vendor sources to provide affordable, yet quality apparel for your eCommerce store.
The Problem:
Our client Footsteps of a Champion reached out to our agency in hopes of discussing a few pressing issues they were unhappy with regarding their previous website designers.
They wanted to create e-books and audio files available for purchase directly from their website.
They were not happy with the design and level of navigation on their current site.
They had broken navigation and no SEO setup on their website.
The Solution:
Immediately, we knew there were several opportunities to present to our client to address their current pain points, as well as to solve problems they weren't aware they had.
We present Wix as the best platform to host their website for the goals and eCommerce solutions they were looking for. We knew they would be able to sell digital products, and physical apparel, incorporate an SEO strategy, and utilize the blog features to their benefit.
The old website had a fair amount of outdated imagery, so we used our graphic design expertise to create new imagery that matched the new website aesthetic, without having to use stock photos.
We fixed the site navigation and created a sitemap while doing a fair amount of keyword research and competitive analysis. This took care of any broken links and store pages that were inaccessible causing low sales.
We presented our in-house apparel production solutions in effort to maximize our client's profit margin on each of their physical apparel products.
The Results:
Our client's website is currently live and in the testing phase of launch.
The imagery has created a more modern, upbeat, and professional feel throughout the entire website.
The sitemap is now completely healthy and each component throughout the website can be reached as it was designed.
Our client accepted the proposal and is now working with our agency to produce their apparel. We have raised their production and distribution profits over 50% before the store has officially launched.
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