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Hair Stylist Website Design
Tanya Tones Hair Stylist
Website Design and Brand Development
For this Charlotte-based hair stylist and salon owner, we began with a deep dive into her existing mobile site and quickly uncovered several missed opportunities. Although she initially approached us to simply "fix" her mobile experience, our audit revealed non-functional buttons, a call-to-action that led nowhere, and a lack of a clear client-booking strategy. Additionally, as the owner of a salon suite offering rental spaces for fellow stylists, her business needed a more expansive digital strategy.
Our Strategic Approach
Recognizing these challenges, we re-envisioned her online presence by establishing two distinct brands: one highlighting her personal hair styling expertise and another for her innovative beauty bar. By developing separate, tailor-made websites for each brand, we not only resolved the mobile issues but also optimized each site for organic search. This dual-site approach allowed us to target specific audiences without limiting service offerings, ultimately driving higher engagement and new client bookings while positioning her salon suite as a premier destination for stylists.
The refreshed website now delivers a smooth, engaging experience that boosts client bookings and drives increased organic traffic, positioning her as a standout in Charlotte’s competitive beauty market.
Current Website Statistics
31
Average Site Visits
138%
Site Session Increase
6
SEO Keywords
The Client's Review:
I really enjoyed working with Megan. She really helped me figure my branding and vision. She really took the time listening to my ideas. Megan was very patient and quick to respond to all of my questions and concerns. I highly recommend her for anyone who wants to optimize their business.
